Lead generation at LEAP Riyadh: covering Saudi Arabia's biggest tech floor

LEAP has become Saudi Arabia''s flagship technology event almost overnight — over 200,000 trade professionals and more than 1,800 brands at the Riyadh Exhibition & Convention Center. It sits on top of one of the biggest technology-transformation budgets on the planet. The decision-makers are all here at once; the question is whether you meet them.

The Riyadh floor is bigger than your booth

Like every mega-show, LEAP''s scale works against a stand. A handful of people on your booth reach a tiny share of a 200,000-person floor. The government and enterprise buyers driving Vision 2030 spend are moving across dozens of aisles, and most will never reach your corner of the hall.

> In Riyadh, local reach and local language are not a nice-to-have — they are how deals get opened.

What works at LEAP

• Local reps on the floor. People who know the market, speak Arabic and English, and bring the right Saudi buyers to you.
• A sharp brief. Government entities, enterprise IT, specific sectors and seniority — captured to that exact spec.
• Coverage, not just a stand. Meet buyers you would otherwise miss entirely.
• Live capture, pay per lead. Every qualified lead visible the moment it is logged.

Global company, local delivery

Most exhibitors at LEAP fly in from abroad. You do not need to fly in an extra floor team — Event BDR''s reps are already local to Saudi Arabia. You brief them, they work the floor under your brand, and the leads land in your dashboard.

Book reps for LEAP

Start with the exhibitor's playbook for the full approach.